SAMSUNG GALAXY S6 EDGE - MEDIA LAUNCH PITCH
To demonstrate the exciting features of the Samsung galaxy S6 Edge to the media, an experiential event was developed as pitch proposal to Samsung.
The Samsung Galaxy s6 Edge boasts many amazing features, of which the following four were selected as focus for the event:
LOVE THE VIEW: The larger dual-edge display is more than beautiful. It lends depth to your movies, breathes life into your games. There's room for you to experience more, feel more.
SHARE REAL TIME: Celebrations are meant to be shared. Stream the fun straight from the camera with Live Broadcast.
BETTER ACTION: Take full advantage of the stunning Quad HD Super AMOLED (518 ppi) dual-edge display for a realistic gaming experience.
CHARGING: You can’t risk running out of power when there’s so much to say, watch and do. We gave Galaxy S6 edge+ the long battery life you need. And fast charging power, uninterrupted. Even without a cable.
To bring the experience of the phone to life, A private cinema is set up where delegates are invited to step through the screen of the phone and into a private cinema. The cinema screen is a large Galaxy s6 Edge screen on which live action is streamed in real time, demonstrating the image quality, action and live streaming capabilities of the phone. after the cinema, delegates are transported to the race track to experience the action for themselves.
The event is concluded with cocktails at a rooftop venue where the 'view from the edge' in literally brought to life. The fast charging feature of the phone is given a delightful demonstration by offering delegates on the spot massages by professional masseuses.